Julián Guerrero FLS is an international expert in tourism with a particular focus on conservation-oriented nature travel. He has pioneered the concept of regenerative nature tourism and has led forward-looking initiatives from their original design to their implementation and evaluation. He was the director of USAID's Destination Nature, a program focused on developing regenerative nature tourism in rural areas previously affected by armed conflict in Colombia. He has also served as Vice Minister of Tourism of Colombia, Vicepresident of Tourism at ProColombia, Private Secretary of the President of Colombia, Secretary of the Council of Ministers, Minister Counselor of the Colombian Embassy in the Netherlands and Special Advisor to the Deputy Director of the Organization for the Prohibition of Chemical Weapons.

He holds a law degree from the Universidad Javeriana and a master’s degree in international relations from the London School of Economics and Political Science. He also studied film at American University and Literary Criticism at Caro and Cuervo. Julian is a certified Yachtmaster by the UK's Royal Yacht Association and has trained as a safari guide in Tanzania.  He has contributed to publications on tourism, transitional justice, migration and anti-poaching. Among them are Colombia’s Sustainable Tourism Policy, the Illustrated Training Handbook for Nature Guides in Colombia and Music is the New Gastronomy-the White Book on Music and Tourism, published in collaboration with UN Tourism.

He was born and raised in Bogotá, Colombia but has also lived in Paris, London, Washington, Cape Town, The Hague and Arusha. He currently lives in Rome. He is a fellow of The Linnean Society of London and a member of the Board of Directors of Tourism Cares, the Global Sustainable Tourism Council and Impulse Travel. His loves reading, sailing, and spending time in the wild with his wife and sons.

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