My professional expertise has been to advice on the vision, strategy, investment and leadership that are required to ensure that destinations, businesses and communities can harness the opportunities offered by travel and tourism, and bring about meaningful positive impact on the people and the planet.
My experience lies at the intersection of public policy, international cooperation, community building, business development and destination marketing.
As a lawyer, I help governments adapt legal frameworks and policies that create an enabling environment for the private sector to prosper. I also help businesses and organizations understand regulations in order to increase their profitability and advance their strategic objectives.
I work together with teams to develop tourism marketing strategies that reflect brand values and produce multimedia content for a variety of clients and audiences.
I develop fund raising and financing strategies, through partnerships, to support projects/programs and private investments.